We also know that Instagram recently confirmed that the number of interactions in the first 30 minutes does not determine a post’s ranking in the Home Feed. We know that Instagram’s algorithm takes timeliness into account, but perhaps not as much as it once did. Historically, we believed that posting when your audience was most active was the most effective strategy - and while this does appear to have a positive correlation, it’s not the only factor that impacts engagement. We’ve been studying the best times to post on Instagram since 2018, and this year, we saw a serious shift in the data! The best times to post on Instagram per day, according to 35M global Instagram posts, are:Īs a team, we were quite surprised to see the best times to post were so early in the day. The Best Time to Post on Instagram Each Day On the flipside, posts published on Wednesday between 10AM – 4PM and Thursday 9PM – 11PM receive the lowest engagement rates on average, making them the worst days to post on Instagram. The best days to post on Instagram are Saturday and Sunday – with the highest average engagement occurring for posts published on Sunday at 6AM. The best time to post on Instagram (in local time) is 6AM, according to Later’s analysis of 35M global Instagram posts. When is the Best Time to Post on Instagram? Plus, we’re sharing how you can find your unique best time to post for your account - so you reach your audience when they’re most active.
The result? We discovered the average best time to post on Instagram for each day of the week - and for several key locations! Later analyzed over 35M feed posts (excluding Reels and IGTV) to find the answer.
When is the best time to post on Instagram?